By Micah Pratt | April 22, 2017
Social media marketing has the potential to increase customer engagement, notify company followers about current promotions, and encourage repeat sales. Because of these benefits, social media marketing is a popular tool for businesses. Stand out from competitors by implementing some, or all, of these eight ways to engage your customers on networks like Facebook and Twitter.
1. Craft catchy headlines
The headline of your social post needs to catch the user’s eye. Use fun and witty wording to help prompt the reader to click the post. You can use the headline to ask a question that relates to the content you’re sending them to or a current trend that interests your customers. If your post includes a list, ask users if they agree with a certain item on the list. In order to answer this, the user must click on the link and read the post. Posing a question also encourages a response, helping you build up a dialogue.
2. Post quality visual media
When you post visual media (photos and/or videos), you’re more likely to grab customers attention. Posts with photos are typically more appealing to users than a text-only article and users are more likely to share content with photos. Because the impact photos have on drawing people to your content, it’s important to use a high-quality image that relates to the topic. If you succeed in having someone click on a link, you don’t want to disappoint them with inconsistent content. Not only will they be upset with that specific piece, but odds of them ever returning to your site are significantly reduced.
3. Host a contest
Contests are another excellent method of social media marketing. Make sure the prize you offer is one that appeals to your customer base. For example, if your business centers on electronics, offer the chance to win the latest tablet or two tickets to a technology fair. Your contest has the potential to boost brand visibility, especially if you stipulate that you are required to share the post on social media networks in order to enter.
4. Ensure your post has good content
While photos and contests attract people to click on your links, quality content is what keeps the person perusing your site and becoming a repeat customer. Make sure your posts are filled with compelling content, well researched, and free of spelling and grammar errors. Choosing effective keywords and educating yourself on the latest Panda update are valuable for SEO purposes, but ultimately the content within the article is what resonates with customers.
5. Focus your social presence
While you likely know basic characteristics of your customer base, like an age range, you may not know which social media networks they use most, which you can get a better idea of through focus group research. If you create a business profile on the networks your clients frequent most, you keep your business in the forefront of their minds. You are more likely to attract new customers and engage existing ones with this type of targeted messaging.
6. Include social media profile links in your comments
Use your website to draw customers to your social media profiles, where customers can learn about current company promotions and share links with their friends. A great way to tell your customers about your business’s social media profiles is to embed links to the profiles in your comments on the website. When responding to a post comment by a customer, include the link at the end of your own comment. You increase the chances that the customer clicks the link by putting it right in front of them.
7. Respond to comments in a timely manner
People like receiving responses to their comments on social media, just as they like when your business responds to their comments on your website. When you respond quickly, customers are more likely to remember their initial comment and also feel like your business values their feedback enough to respond to them.
8. Embed social media buttons into website
Adding social media icons to a business website encourages customers to share your posts on their social networks Include a few different social buttons to give them options on where to share. Some businesses use scrolling social media buttons, which move with the reader as they scroll down the page. Icons that remain in the eye’s view increase opportunities for readers to share the post with friends online.
Getting more eyes on your content is a great reason to implement these strategies. Posts that are rich in content reflect well on your company and have a higher probability of being shared on the social networks of your users. This can help increase your referrals and strengthen your online business profile. While traditional marketing tactics are still in play, your business can add social media marketing to its advertising plan to widen the number of potential customers.